SAMSUNG

The company name is SAMSUNG

Objectives

• Develop analytic skills
• Learn to assess/evaluate an existing venture using a structured approach

Instructions

For this assignment you will research a company and produce a report on your analysis of the potential success of that company.

1. Select a company of your choice.

• • You should do some initial research to determine if there is sufficient information available to fully answer the required components of the analysis.
  • Evaluate the potential for success for this company.
  • I would suggest you heavily leverage the course textbook in your analysis in determining what constitutes a strong and viable business plan.
  • Include at least 4 external academic sources to support your research and analysis.
  • The analysis should be concise (5-7 pages in length) and should include:

1. a cover page
2. executive summary
3. introductory description of the venture
4. industry analysis
5. determination of their unique value proposition
6. an evaluation of the company’s marketing plan, operational plan, and financial plan
7. risk assessment (what risks do they face)
8. conclusion
9. reference page

Evaluation

The Business Plan Case Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.