Analyzing financial ratios

“Adeline Zoe only”

Analyze financial ratios (3%)

This goal for this part of the project is to analyze a public firm from a financial perspective and give some insights on the financial health of the firm. Choose any public company (i.e. trades on a stock market) and look up their financial statement ratios. Look up their competitors. Give me a very brief overview of what the firm does. Consider one scenario below to give context to your analysis (or another you create).

Research Project

I) Analyze financial ratios (3%): DUE DATE:

This goal for this part of the project is to analyze a public firm from a financial perspective and give some insights on the financial health of the firm. Choose any public company (i.e. trades on a stock market) and look up their financial statement ratios. Look up their competitors. Give me a very brief overview of what the firm does. Consider one scenario below to give context to your analysis (or another you create).

a. Pretend you are the financial manager… based on the ratios you chose, what is your assessment of the overall firm? Recommend your strengths, weaknesses, where to improve and how to?

b. Pretend that I am an uninformed investor that currently owns 10,000 shares of the company you choose. Then, perform an analysis to give a recommendation to me, the investor, on whether I should buy more shares of this firm or sell the shares I currently own based on your analysis.

i. In either case, I expect to see rational, and coherent, arguments as to why the company is “good” or “bad”; meaning you should be explaining the importance of the ratios and what they mean. Utilize financial statement ratios for the firm, the competitors, and any other relevant information you see fit. (4 ratios; 4 competing firms).

Tips: Google Finance to find company and competitors

Morningstar to find ratios

MAXIMUM length: 1 page writing, single-spaced, 1 page of charts/graphs {There is extreme professional value in quality combined with brevity}:

General rubric for project grading (may vary slightly to match project type). You are a business major, when working on any project, pretend that this is a job, I am the “boss” of the assignment and I expect to be satisfied with the work that you submit to me. Put yourself in my shoes, what would you expect from your employees?

1) Did you do what I asked in entirety?

2) Is the project clear and easy to understand?

3) Conceptually, do you understand what you are doing?

4) Layout: Does it Look nice, clean, easy to follow, and professional?