Destination Marketing – 2500 words

NO PLEGIERISM.

SEE EXAMPLE BELLOW!

Critically examine the environment and consider how entrepreneurs can adopt and adapt their strategies to meet new market challenges and opportunities.

The Individual Essay should comprise of the following key components:

• Critical literature review of the strategic management in hospitality (at least 15 literature sources);
• Theoretical implications of the environmental analysis and strategic choices for the hospitality and/or tourism organisations;
• Practical implications for the hospitality and/or tourism organisation (in the case of the hotel simulation and the cases from the existing business models);
• Reference list (using only English based literature from reliable sources).

The Individual Essay will be assessed according to the following criteria:

• Analysis of the topic area, well supported with credible references;
• Critical thinking and good synthesis of the points researched / writing and researching skills as well as critical reflection;
• Clarity of information and expression;
• Structure.

Structure of the essay. The Individual Essay should contain introduction, main text, conclusion, reflection, references.