Question Prompt 1 (20 points): MotorCar, a major automobile company headquartered in Detroit, is concerned about being left behind in the race to produce autonomous vehicles. There remains much uncertainty regarding the future of autonomous vehicle technology. Some industry experts say fully self-driving cars could be brought to market within a couple of years. Others believe the technology could take decades to develop. And still others are skeptical that the technology will ever be safe enough to bring to the automobile mass market. Further, in addition to safety and technological hurdles, there are regulatory obstacles as well. However, MotorCar has decided that it needs to innovate. The company is considering (1) increasing funding to its existing R&D department to expand to the development of AI (artificial intelligence) technology, needed for self-driving vehicles; (2) launching a fully owned subsidiary (a new company that it owns and controls) focused exclusively on AI; or (3) partnering with a major Silicon Valley tech company that has already made considerable progress on AI technology. What do you see as the potential benefits and risks of these different organizational approaches? 

Question Prompt 2 (20 points): A couple of years ago, an established, highly efficient entertainment company called BigEntertainment purchased a newer, highly innovative entertainment company called CreativeEntertainment. While the acquisition has been perceived as positive, there have been challenges in combining the two companies as they have very different styles and histories, as well as different organization structures. You work at BigEntertainment’s headquarters and have been asked to join a task force that will evaluate the effectiveness of the now combined company. At the first meeting, the other team members ask you, ‘How do you think we should approach this project and analysis?’ What do you suggest?

Your Word or PDF file (with both responses) should be uploaded to the assignment in Canvas by Monday, March 15 at 11:59 pm.

Guidelines and requirements (please read carefully):

• Your responses should each be in 12-point font. These are not short answer questions, but you should be able to answer them in less than one single-spaced page per question (two pages for the entire exam). Grading is based on quality, not quantity.
• The exam covers Modules 1 through 4 (and chapters 1 through 4).
• You may use class notes, lecture slides, optional review videos, and the textbook. You may not look at or use any other source.
• The exam will be graded on the extent to which you (1) address the questions being asked and (2) demonstrate comprehension of course materials through the application of concepts and frameworks.
• Your responses should be completely in your own words. Anything not in your own words should be written in quotes (accompanied by the textbook page number, or slide number).