Course Procedures
Weekly What’s News Analysis/Format [2-3 pages double spaced typed]
1. Pick a company – issues must be current and company related
2. Identify problems [s] statement [s] as it relates to maintaining an above average returns and market
share
3. Do a situational analysis
4. Do SWOT analysis
5. Do a TOWS matrix — this will be later in the course
6. Conclusion
7. Attached extract or source
In Class Analysis Format
Example — Carnival Corporation
1. Company Synopsis
2. Identify problems [s] statement [s] as it relates to maintaining an above average returns and market
share
3. Do a situational analysis
4. Do SWOT analysis
5. Expand on the strengths and weaknesses [see chapter 5 for details]
6. Expand on the opportunities and threats [see chapter 4 for details]
7. Do a Z-score. Is company leaning towards bankruptcy?
5
8. Do a Growth matrix
9. Analysis the financial ration [s] as appropriate.
10. Recommend your conclusion [s] to resolving the problems identified
11.Major Group Research Paper
12.Research any company of your choice to determine if they are competitive and
exceeding expectations such as ROI etc. Do a 5 year analysis of the firm [ 2015 – 2019]
13. will explain more on this as semester progresses
Case 32 — Dell Inc. The Changing Business Model [Individual and Group Case] Your individual portion is due to me by Monday October 15, 2020 11:59 pm. Bring one copy to zoom lecture on Tuesday October 2, 2020 to discuss with your group. Your group will submit its report to me by Friday Oct 23, 2020. Do these for the case….
[1] Identify Problem[s]
[2] Do a Situational Analysis
[3] Do a SWOT Analysis
[4] Give your recommendation[s]
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