Imagine you are an executive for the Hard Rock Cafe. An executive from Planet Hollywood offers to sell to Hard Rock Cafe the Planet Hollywood confidential marketing plan for $25 million.The information in the Planet Hollywood marketing plan could be used to increase the sales next year of Hard Rock Cafe by 200 million dollars. Next year you would receive a 10 million dollar bonus.
What is the ethical dilemma? What are the alternatives or courses of action you can take? What would you do?
Classify the purchase of the marketing plan as one of the following:
Legal, but unethical
Legal, and ethical
Illegal, and unethical
Illegal, but ethical.
You should mention the relevant Ethical Principles listed below to support your point of view.
Moral Idealism
Utilitarianism
Personal benefit: acknowledge the extent to which an action produces beneficial consequences for the individual in question.
Social benefit: acknowledge the extent to which an action produces beneficial consequences for society.
Principle of benevolence: help those in need.
Principle of paternalism: assist others in pursuing their best interests when they cannot do so themselves.
Principle of harm: do not harm others.
Principle of honesty: do not deceive others.
Principle of lawfulness: do not violate the law.
Principle of autonomy: acknowledge a person’s freedom over his/her actions or physical body.
Principle of justice: acknowledge a person’s right to due process, fair compensation for harm done, and fair distribution of benefits.
Rights: acknowledge a person’s rights to life, information, privacy, free expression, and safety.
.
Recall the Hard Rock Cafe Values:
1. Innovate and create at every opportunity.
2. Encourage our employees to maximize their potential.
3. Love all – Serve all: treat every individual with respect.
4. Deliver exceptional quality. Exceed expectations.
5. Ensure the long term growth and success of our organization.
6. Save the Planet: actively participate in the well being of our planet and it’s people.
7. Practice honesty, integrity and professionalism.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more