Read the required Greenwald article. Assume that you have been asked  by the management company of a high-traffic shopping mall to analyze the  sensory and segmented marketing strategies being used by its tenants.  Prepare a PowerPoint presentation for the next executive meeting  addressing the following:

 Greenwald, M. (2016, February 17). Multi-sensory innovation: Why it matters, is growing and 9 ways to excel (Links to an external site.).  Retrieved from  https://www.forbes.com/sites/michellegreenwald/2016/02/17/multi-sensory-innovation-why-it-matters-is-growing-and-9-ways-to-excel-2/#5b9f9b3750e6 

Presentation Content

• Analyze both the sensory (visual, audio, aroma, color, etc.) and  segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost,  etc.) strategies being used at the property.
• Conclude your presentation with an assessment of who the shopping  center is most targeted toward and why that may or may not be a viable  strategy in the market featured.

Presentation Design
The Presentation:

• Must be 10-12 slides (not including the title and references slides).
• Must include the speaker notes at the bottom of the screen to detail  the information that would be included in an actual presentation.
• Must include visuals taken on an actual tour of a local mall or  those taken from online sources with proper citations to demonstrate the  findings from at least seven retailers.
• Must support the conclusions with research from at least three  scholarly sources, at least one of which is peer-reviewed, in addition  to the text.
• Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.