Due date – Sunday Feb 28 11:59PM

Directions: 

Read the following articles:

What PR pros should know about the growing TikTok platform

TikTok’s Already the 3rd Favorite Social Platform Among US Teens

https://www.forbes.com/sites/forbesagencycouncil/2020/06/03/how-much-should-brands-invest-in-tiktok-right-now/?sh=3ffbf33621f1

• After, please address the following questions:
• What are your thoughts about TikTok? (Be specific and discuss if it is an important resource for brands to consider when considering their strategic branding and social media efforts for their product.)
• If you have a TikTok account, has it influenced your brand purchase decisions? Yes/No/Maybe – be specific as to why (I encourage you to take a look at the app if you have never had a chance to)
• Finally, you must respond to a minimum of 5 CLASSMATES.
• Word count instructions – Please make sure that you are responding to each question with, at minimum, a paragraph in length. This applies to your peer posts. I have updated the discussion for you to reference.

My grading rationale for this discussion post will be: 

• If you answer each and every question in detail with complete sentences/paragraphs and respond to a minimum of five peers, then you will receive full credit. Please note that your posts to your peers should be thoughtful and engaging, consider posing questions about their initial post. 
• If you simply answer each posed question with a single-sentence, no further details, and/or you don’t respond to a minimum of five peers, then you will receive half-credit. This means that if you do respond thoughtfully to the post, but don’t respond thoughtfully to five peers, then you will still receive half-credit. 
• If you don’t respond to the initial post, but do respond to five peers or don’t respond to the initial post or peer posts, then you will receive no points.