1. Essay Requirement

Write an essay addressing the key issues relevant to one of the four questions below and draw a suitable conclusion. The essay should be approximately 2,000 words excluding all appendix and references. Your work should appear professionally produced in terms of the quality and currency of the data, analysis and conclusions drawn.

2. Topic Selection

You are required to select and write about ONE of the four essay questions given below:

1) Critically evaluate the Resource Based View theory in terms of their usefulness in explaining firms’ strategies. Illustrate your answer with reference to at least one case company of your own choice.

2) Critically evaluate the importance of the Porter’s Five Forces framework. To what extent are his ideas still relevant to modern day strategy making? Illustrate your answer with reference to at least one case company of your own choice.

3) Critically evaluate the relevance of strategic planning in today’s environments. Illustrate your answer with reference to at least one case company of your own choice.

4) Critically evaluate Porter’s ‘generic strategies.’ To what extent are his ideas still relevant to modern day strategy making. Illustrate your answer with reference to at least one case

company of your own choice.