Write a 1500-word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. There should be three sections, one for each bullet below. Separate each section in your paper with a clear heading that allows you to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The Cover page and Reference page do not count towards the minimum word amount.

• Explain      why it is necessary to view innovation as a management process, the      importance of “open innovation”, and how both relate to Sergey Brin’s      (co-founder of Google) comment that coming up with an idea is easy, but      innovation is difficult. 500-words
• Analyze      the role played by government, universities, and entrepreneurs in      innovation. 500-words
• How      does diffusion of innovations differ from market adoption? Explain how      innovation is diffused in a social system over time. Use theories/models      from the text or scholarly articles to support your answer. Choose a      company in the past decade that convinced an industry to adopt new      technology and discuss five factors that influenced this decision. 500-words