Question: 

Pick one popular mass communication medium (newspapers) and explore its evolution Discuss how the advent of new media has posed a challenge to conventional media.

CHALLENGES AND SURVIVAL ISSUES – change and continuity

NEWSPAPERS

– Historical perspective of new spapers

– Bring to discussion – the devt of ST

Issues faced by newspapers

– Fall in readership esp among young adults

– That it is a broadsheet – serious journalism

– The Lhreat by radio- a revivalism – format programming

– The threat posed by TV- moving images

–  Erosion of readership – poor circulation – static images as opposed to moving images

– The influence of advertising dollars on new spapers

– The threat of new media – technology

– Image problem/ issue vis-a-vis youth

– Modem newspapers are run by business executives – the concern of

bottomline- profit margin- is this the right to go for newspapers?

Start with Gutenberg revolution 

A few person to use could be Bertha Harian, Marshall Mcluhan,Brian Sewell, Pat Mitchell and surely Rupert Murdoch.

3000 words excluding references etc, refer to attachment

in text citation apa with 30 to 40 reference.

bold aerial size 12 for headings and numbers. 

text- times new roman size 12.

Reference- times new roman size 10.

All references should be scholarly base. All appendixs should not have n.d (no date)