Task 4: Choose one of the descriptions from Task 1 -3 and elaborate more on it (<200 words). For example, if Task 2 is chosen, you might write the short news article to go with the headline. If Task 3, who are the main competitors or customers, business history etc? (3 marks)

Hint: Your first idea is rarely your best idea. Try many options and choose your best. The more outlandish or funny the better, in my view.

Note:

•   by still recognisable I mean, for example: dog: doggy, dogged, dog-tired, dogs, doggone… would be

  perfectly acceptable. However: hound, god (dog backwards), wolf, pet … would not be acceptable.

•   If for example your words are ‘bus’ and ‘cat’: ‘Bus driver’ is fine, as is ‘busy’, but the additional ‘r’ in

  going from ‘cat’ to ‘cartridge’ is a step too far. Whereas ‘catalogue’, I would still be happy.

•   If you do something like catalogue or busy, can I suggest you write it as CATalogue or BUSy, or catalogue

  or busy just to help the people marking it.

  Marking guide:
  Tasks 1-3: worth 1 mark each. For each task: 0 if did not complete, 0.25 if poor, 0.6 if idea just OK, 1 mark if idea was interesting/surprising/original.
  Task 4: worth 3 marks. 0 if did not complete, 0.5 if poor, 1 if idea just OK (no new surprises), 2 marks if introduce new surprising/original aspects. An additional 1 mark will be assigned for writing style e.g. does it adopt a writing style appropriate to the task e.g. a news story?

  Part B: Innovation all around us (12 marks)

  Choose a product found in a hardware store (e.g. hammer, drill, flower pot …).

1. What are the key ideas that needed to come together for the category of product to arise and when did

they occur? Justify why you believe these are the key innovations. Consider if the product would still have arisen if these innovation hadn’t occurred.

 Note by ‘category’ I mean (for example) all hammers, not just the specific brand of hammer you have. To take the example of a car (because it is not from the hardware store), candidates for key ideas would be the development of the wheel, metallurgy, combustion engine, petroleum refinery, public infrastructure to enable roads. (3 marks for well-reasoned arguments)

1. What are the recent innovations that have occurred in the product category, specifically in the last 10 years? Again, justify why you believe these are the key innovations. (3 marks for well-reasoned arguments)

2. Predict 2 key innovations to this product that could occur over the next 10 years? Why? (3 marks if the ideas are feasible)

3. In the distant future, e.g. 50 to 100 years, will the product still exist if not what has replaced it? If so, what crazy futuristic features could it have? (3 marks for great futuristic ideas)

Total word limit for Part B: 800 words.

Part C: Creative and Innovative organisations (6 marks)

Research and describe the activities of a Singapore company or organisation (e.g. charity) you regard as creative and /or innovate.

1. What activities of the company do you consider to be creative and innovative, that is, why did you choose it? (3 marks)

2. Briefly, what is it about the company’s organisational structure (e.g. size, age, market segment, beginnings (history)) contributes to it’s creativity? (3 marks)