In this assignment, you will evaluate health communication campaigns. You will apply your learning from earlier modules and use it to assess two current campaigns.

The purpose of this assignment is to identify the strategies used in health communication campaigns to maximize message reach and frequency.

Using the readings for this module, the Internet, and your personal experience, select two health communication campaigns. You will describe and assess the campaigns in terms of audience characteristics and communication channels.

Complete the following:

• Identify two current health communication campaigns.
• Briefly describe the campaign message(s) and how you located the campaigns.
• Evaluate the two health communication campaigns to assess their effectiveness. Include the following for each campaign:
  • Characteristics of the target audience
  • Social determinants of the health problems
  • Selected messages and communication channels
  • Reasons behind choosing these specific messages and channels
• Identify potential gaps in the campaigns.
• Recommend solutions to minimize these gaps.
• Describe the strengths and weaknesses of each campaign.

Write a 6–8-page paper in Word format, utilizing a minimum of six scholarly sources. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

By the due date assigned, deliver your assignment to the Submissions Area.

Assignment 2 Grading Criteria

Assignment ComponentsProficientMaximum PointsIdentify two current health communication campaigns.Two health communication campaigns are accurately identified. Communication campaigns identified are current.8Briefly describe the campaign message(s) and how you located the campaigns.Description of campaign messages is accurate. Specific steps taken to locate the campaigns are identified.32

Evaluate the two health communication campaigns to assess their effectiveness.

Evaluation assesses the effectiveness of the campaigns. Evaluation includes accurate identification of the following: target audience, social determinants of the health problem, message and communication channels, reasons behind choosing the specific messages and channels.32

Identify potential gaps in the campaigns.

Gaps identified are relevant to the success of the campaign.16

Recommend solutions to minimize these gaps.

Solutions recommended are likely to reduce or alleviate the gaps. Recommendations are appropriate to implement to the campaign.32

Describe the strengths and weaknesses of each campaign.

Relevant strengths and weaknesses of each campaign are accurately described.32Academic WritingOrganization
Write with clear organization appropriate to required format, including introduction, thesis/main idea, transitions, and conclusion, when appropriate.Introduction has a clear opening, provides background information, and states the topic. The assignment (e.g., report, presentation) is organized around an arguable stated thesis or main idea. Transitions are appropriate and help the flow of ideas. Conclusion summarizes main argument and has a clear ending. Writing generally provides a consistent coherency among ideas..12Usage and Mechanics
Write using proper grammar, spelling, usage, and mechanics to provide smooth readability.

Writing follows conventions of spelling and grammar throughout. Writing skills are competent. Good command of language.

Bullet points and/or sentence structures are accurate. Capitalization, punctuation, and indentation reasonably well followed. Spelling errors are very few. All errors are infrequent and do not interfere with readability or comprehension.12APA Elements
Include proper attribution, paraphrasing, and quotations of all sources.Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present.12Audience and Communication
Write specifically to key audience, using terminology and tone appropriate for the audienceWriting is focused.
Tone is adequately formal in keeping with the audience.12Total:200