In order to complete this analysis you will need the two attached files: 1) BBB.sav, SPSS data file which contains all of the data needed to create volume deciles and to conduct the logistic regression analysis, and 2) Homework 5 Lift Gains Profit Analysis.xlsx, which contains 2 pre-formatted worksheets to assist you in your assessment of lift, gains and profitability. You will need to copy and paste data from SPSS output into Excel to complete your assessment.
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