To discuss the case: Washlet. Prepare the answers to the following questions:
1. The Washlet or Shower
Toilet was a quick success in the Asian market (China and Korea), so why is this product having such difficulty penetrating the market in Germany and the US?
2. What after-sales services can TOTO provide to enhance willingness of customers to try the Washlet in their homes?
3. How can TOTO increase the sales performance at the point of sales and in general?
4. Should TOTO keep the target segment high-end only, or should it expand its target segment?
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