Please WRITE a 4-PARAGRAPH ESSAY(about 700-850 words DOUBLE-SPACED) that DECONSTRUCTS ONE of the 3 ADVERTISEMENTS below: 1. CURTIN UNIVERSITY AD 2. AXE ANARCHY AD 3. TEXTING & DRIVING PSA YOUR TH

Please
WRITE
a
4-PARAGRAPH ESSAY
(about 700-850 words DOUBLE-SPACED) that
DECONSTRUCTS ONE
of the 3
ADVERTISEMENTS
below:
1.
CURTIN UNIVERSITY AD
2.
AXE ANARCHY AD
3.
TEXTING & DRIVING PSA
YOUR THESIS STATEMENT SHOULD ANSWER THIS QUESTION
Which
embedded value
point-of-view
, or
lifestyle
is
used to sell the product
or
communicate the message
depicted (shown) to the viewer in this advertisement?
Which three techniques are used
to promote that message?
PLEASE INCLUDE at least 2 VISUAL COMPOSITION TECHNIQUES
(from Advertising Techniques – Part 1)
1 PERSUASIVE TECHNIQUE
(from Advertising Techniques – Part 2)
as your SUPPORTING POINTS.
Your Essay should include
1. An Introduction:
– Giving a general description of the Ad or Public Service Announcement (PSA)
– A thesis
statement –
one sentence that
directly answers the first question
and a second sentence that describes
three sub-topics
(the three techniques used to sell the product or communicate the message).
2. Body Paragraphs:
– At least 3 supporting paragraphsdescribing the techniques used
in detail (include
specific details
about the ad as well as an
of its
effect
on the viewer).
3. Your FIRST DRAFT DOES NOT NEED A CONCLUSION
LOOK AT
the
ALKA-SELTZER AD
READ
ESSAY #2 EXAMPLE
Actionsto think about
WHAT EMBEDDED VALUE YOU WANT TO FOCUS ON
WHAT TECHNIQUES ARE USED
to show it.
Please use the following format for your typed essay:
1. A
12-POINT FONT
size
2.
ONE-INCH MARGINS
(on Top, Bottom, and Sides)
3. Your
NAME
, the
CLASS NAME
, and the
DATE
in the upper right-hand corner (
SINGLE-SPACED
4. A
TITLE
in the
CENTER
of the page (Bold, Underlined, or both)
5.
INDENT
the First Sentence of
EACH PARAGRAPH
(5 SPACES or TAB)
6. Make sure
YOUR 4 PARAGRAPHS
(below the Title) are
DOUBLE-SPACED
7.
Your
THESIS STATEMENT
should follow the
LOGICAL DIVISION OF IDEAS method of ORGANIZATION (p. 90-93 in
Longman Academic Writing Series 4: Essays
)