Online Exam 8

   

Question 1

E-business managers need to determine to what extent they wish to monitor their employee’s online activities. The underlying goal of these monitoring activities is to:

Question options:

  

eliminate waste.

 

identify noncompliance.

 

increase productivity.

 

ensure employees do not use the   Internet.

 

Question 2

Technological measures to protect against security threats include all of the following EXCEPT:

Question options:

  

firewalls.

 

encryption.

 

security codes.

 

VPNs.

 

Question 3

__________ refers to security threats such as viruses, worms, or Trojan horses.

Question options:

  

Phishing

 

Hacking

 

Cyber-vandalism

 

Malicious code

 

Question 4

There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:

Question options:

  

individual.

 

business.

 

society.

 

policy.

 

Question 5

Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?

Question options:

  

Subscription

 

Online search

 

A la carte

 

Advertising-supported

 

Question 6

Typically, __________ refer to higher values such as freedom, privacy, or protection of property.

Question options:

  

higher order values

 

ethical conflicts

 

moral dilemmas

 

personal dilemmas

 

Question 7

Some of the various Internet-related trademark issues include all of the following EXCEPT:

Question options:

  

cybersquatting.

 

spamming.

 

linking.

 

framing.

 

Question 8

To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.

Question options:

  

data-mining techniques

 

customizable websites

 

network effects

 

revenue structure

 

Question 9

Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:

Question options:

  

consumer acceptance.

 

product positioning.

 

profitability.

 

economies of scale.

 

Question 10

Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.

Question options:

  

subscription

 

advertising business

 

revenue

 

mobile news

 

Question 11

Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.

Question options:

  

social choices

 

individual interests

 

moral values

 

societal regulations

 

Question 12

The e-business strategy __________ provides a practical way to develop an e-business strategy.

Question options:

  

formulation roadmap

 

framework

 

process

 

analysis grid

 

Question 13

__________ law protects the expression, not the idea.

Question options:

  

Copyright

 

Patent

 

Trademark

 

Cyber

 

Question 14

In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.

Question options:

  

advertising campaigns

 

the Internet

 

customer relationships

 

supplier channels

 

Question 15

The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.

Question options:

  

e-commerce

 

intellectual   property

 

innovations

 

customer data

 

Question 16

A __________ provides answers to “Where?” “How?” and “Why?”

Question options:

  

formulation roadmap

 

e-business strategy framework

 

mission statement

 

strategy plan

 

Question 17

__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.

Question options:

  

Phishing

 

Hacking

 

Cyber-vandalism

 

Malicious code

 

Question 18

The alignment of a company’s physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:

Question options:

  

branding.

 

pricing.

 

product/service offering.

 

positioning.

 

Question 19

__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.

Question options:

  

Trademarks

 

Patents

 

Copyrights

 

Brand logos

 

Question 20

On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.

Question options:

  

When?

 

Where?

 

How?

 

Why?