Course Project: Visuals to Enhance Viewer Perception, and Enhancing Messages with Visuals

Competency 1: Using Visuals to Enhance Viewer Perception

Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.

Instructions

You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety.

During your analysis, you find that the images used on billboards in the urban areas are exactly the same as the images used in the suburban areas. Both images show parents happily talking with law enforcement officers while children run over green lawns having a fun balloon fight. You decide that these images are not sending proper perceptual messages. You decide to create a visual analysis video for the law enforcement agency to share with the administration.

For the video visual analysis, you realize you will need to find two new images that are quite different from one another. One image will be used on the urban billboard, and the other image will be used on the suburban billboard. In your video presentation, you will compare and contrast how each image utilizes the following:

1. Compare and contrast the visual elements of cultural familiarity. Explain why it is important to use culturally familiar visuals that are quite different in the urban and suburban billboard images. Include specific visuals in your visual analysis.
2. Identify specific visual examples of the following cognitive elements: memories, experiences, and expectation. Compare and contrast how urban and suburban viewers may be affected differently by those specific cognitive visual elements.
3. Explain the difference between urban and suburban viewers’ emotionally engagement with each of the billboard images.
4. Identify visual semiotic codes in both images: metonymic, analogical, displaced, and condensed. Discuss the importance of using these codes. Include specific visuals in each part of your visual analysis.

Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.

As you outline your ideas for the video, you decide to record your verbal analysis while analyzing the two visuals in less than seven minutes for added clarity. Also, in order to send it to diverse users, you decide to upload your video presentation to YouTube and submit the link for everyone in the agency to have easy access for review.

IMPORTANT NOTE: FOR THIS COMPETENCIES NOT NEED THE VIDEO, THE WRITTEN PART TO INSERT IN THE VIDEO ONLY. THE VIDEO I WILL CREAT IT. JUST NEED THE IMAGES AND FOLLOW INSTRUCTIONS IN WRITTEN COMMUNICATION AND I WILL USE YOUR WORDS TO MAKE A VIDEO AS COMPETENCY REQUIRED. PLEASE DO NOT MAKE A VIDEO!! WRITE THE PROPER COMPARISON TO BE CREATE AFTER BY MY VOICE ON IT. UNDERSTAND? THANKS

-********* CRUCIAL INFORMATION*******Thoroughly compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples. Accurately analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples. Thoroughly analyzes the emotional engagement of urban and suburban viewers using specific visual examples. Accurately analyzes the semiotic codes in both urban and suburban images using specific visual examples.

Competency 2: Enhancing Messages with Visuals

Investigate and modify workplace visual media communication to enhance efficiency in completing tasks.

Instructions

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.

Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company’s global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:

1. Logo size
2. Logo color scheme
3. Logo symbols/symbolism
4. Logo iconic meaning

The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis, and that it be uploaded to YouTube for easy accessibility. They have also sent an email stating the following items need to be addressed:

• The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
• Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
• Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.

IMPORTANT NOTE: FOR THIS COMPETENCIES NOT NEED THE VIDEO, THE WRITTEN PART TO INSERT IN THE VIDEO ONLY. THE VIDEO I WILL CREAT IT. JUST NEED THE IMAGES AND FOLLOW INSTRUCTIONS IN WRITTEN COMMUNICATION AND I WILL USE YOUR WORDS TO MAKE A VIDEO AS COMPETENCY REQUIRED. PLEASE DO NOT MAKE A VIDEO!! WRITE THE PROPER COMPARISON TO BE CREATE AFTER BY MY VOICE ON IT. UNDERSTAND? THANKS

***CRUCIAL INFORMATION**** Creates an American logo which accurately uses some visual communication elements: size, color, symbolism, iconic meaning. Creates an Indian logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning.Accurately compares and contrasts how American and Indian target audiences respond differently to logos.