A PROPOSAL for a Literature Review
Investigate and explore Viral video advertising: Factors motivating or inhibiting passing along (sharing) of viral video advertising. think about (and explore) specific phenomena related to viral advertising.
Here are a few examples:
-Issues of credibility (sender trust/advertiser credibility/platform credibility and trust/endorser) and viral advertising
-Personality characteristics of people that contribute to, or inhibit advertising virality (sharing/passing-along behavior). Which consumers are more likely to pass along ads and why?
The Proposal should include the following:
-A conceptual definition of viral advertising…
-A discussion of how widespread viral advertising is in today’s marketplace…
-A discussion about why viral advertising is important in the marketing communication context…
-A very brief overview about the possible general factors that motivate passing along ads (sharing). This general overview should be based on a review of some of the extant literature/research about viral advertising.
-Discuss your specific area/topic of focus. Make sure to narrow it down as much as possible as shown in the above examples (viral advertising is a very wide topic and it is impossible to explore it in one study).
2 pages double spaced 12 point font size Plus reference pg total 3 pages APA Style
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more