To demonstrate the ability to recognize internal and external vulnerabilities through reviewing survey questions and findings. 

1. Review the 2020 Edelman Trust Barometer Report.

2. Select three findings from the report which you found insightful or helpful for understanding an entity’s internal audience. 

3. Select three entities. These can be a manufacturer, city, theme park, charity foundation, anything of your choice in any country but it must be in existence.  

3. Write out the specific finding and the name of an entity to which you think it may apply.  Do this for each finding. 

4. Describe in at least two paragraphs with two references (you may include other resources) to support your points. Do this for each entity. 

Make sure your resources are consistent and complete. Example: According to Statista.com, “Cosmetics Industry – Statistics & Facts,” by M. Ridder, Dec. 1, 2020, the global cosmetic market grew …

Please see the file I uploaded as a reference. I want a similar one