Throughout history, societal influence has greatly influenced marketing decisions made by companies in all industries. The world has been affected by many difficult times in history, such as war, acts of terror, the great recession, or global pandemics. During these times, many companies are forced to change their business model and marketing strategies. These situations can create great hardship for some companies and opportunity for others.
Think of a local business that you have visited. Consider how it has been affected by societal events. Please respond to the following questions:
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