Case studies | Marketing homework help

Case Study 1:  Tradition vs. Trend: A case study of team response to the secondary market Secondary Markets (Case Study ) 

Case Study 2: Is sport becoming too commercialised? The Houston Astros public relations crisis Communication and Public Relations (Case Study) 


6. Presentation of Case Studies (NFL Secondary Ticket Market & Houston Astros Public Relations Crisis): 

The Case Study Method 


The role of case studies in business education is to teach conceptual skills. Conceptual skills increase in importance as you move from junior to more senior management roles. It is estimated that a first line supervisor mainly needs technical skills but will need to have at least 12% of his or her skills mix as conceptual skills. A senior manager will in contrast need 40% of his or her skills mix in conceptual skills, about 43% in human and interpersonal skills, and the rest in technical skills. 

A case study approach presents you with actual business situations, allowing you to examine them, apply your theory to explain corporate actions, and make assessments of alternatives. You may be asked to critically analyze a situation where a manager had to make a decision affecting the corporation in marketing, financial management, law, production, or management. This approach gives you some insight into how business really operates. 

The following general guidelines may be used in preparation for written case analyses: 

There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis and evaluation of alternatives, and the choice of one or more recommendations than to simply try to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and put into practice. 
 The Process of Analyzing a Case 

A. Read and study the case thoroughly and efficiently. Read the case once for familiarity, noting issues that come to the forefront. Read it again. Get all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 


B. Identify the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 


C. Analyze and evaluate alternatives. Once the problems and issues are isolated, work at gaining a fuller understanding of causes. In what area of the unit do the problems exist? Why do the problems exist? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (communication, financial statements, sales reports, etc.). Check out the effectiveness of managerial competencies. Are the unit’s objectives and strategies compatible with its skills and resources? 


D. Formulate a solid evaluation of the case.

Examine various alternatives. Weigh the pros and cons of each. Are they feasible? Decide which is most valid.


E. Make recommendations. Draw up your set of recommendations on what must be done and prepare an agenda of corrective actions. What recommendations would you make to the manager of this unit? What specific functions and activities does the unit have to perform in order to solve its problems? Are the recommendations workable? Affordable? A good rule of thumb to follow is to avoid recommending anything you would not do yourself if you were in management’s shoes. Give reasons for your recommendations.


Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Get 15% OFF on your FIRST order. Use the coupon code: new15