Scenario

The healthcare industry continues to face many challenges such as rising costs, consumer prices, prescription costs, lost revenue, mergers, and acquisitions. Most organizations are trying to address these barriers by implementing quality improvement strategies. You are about to graduate from Rasmussen College and are looking to land a job in the healthcare industry. After several weeks of research, networking, and submitting job applications, you receive a call from a talent acquisition specialist with Testing Health, Inc. After the initial phone interview, she tells you how impressed she is with your resume, skills, and knowledge, and so she would like to move forward with the next steps in the hiring process.

She informs you that the next step will be to provide the hiring manager an opportunity to view your knowledge and understanding of strategic planning and marketing. You have been given a week to prepare a PowerPoint presentation with voiceover narration. You will provide the talent acquisition specialist with the presentation via email, and she will forward it to the hiring manager for review.

To prepare your strategic plan and marketing presentation you will need to review the website of a company of your choosing within the healthcare industry. You will review the about page, mission, vision, services they provide, their target audience, any news or current mergers and acquisitions, and their last quarterly report. Based on your review, identify a mock, quality-improvement focus area. You will create a PowerPoint presentation outlining a 3-year strategic plan and marketing strategy based on your identified focus area, which may include adding or eliminating services, products, or staff for the company you researched.

Instructions

Develop a 3-year strategic plan and marketing strategy using PowerPoint with a voiceover narration that includes the following:

• A Strategic Plan that includes the following components:
• The company’s current mission and vision statements
• Create a flowchart to describe the remaining components
• Focus area (at least 2 key goals)
• Objectives (3-4 which defines each goal)
• Strategies with timelines (How you will achieve each objective?)
• A Marketing Strategy that includes a flowchart slide and the following components:
• Marketing objective (statement of what the company wants to achieve)
• The target audience
• Marketing communication strategy (e.g., radio, tv, or Internet)
• Timelines of how the marketing strategy will be executed

Your assignment should include a title slide and reference slide with a minimum of two Internet sources and one scholarly source, which must be retrieved from the Rasmussen Library.

Rubric:

• Criterion 1
  0% of total gradeA – 4 – MasteryProvided clear and well-crafted vision and mission statements.0B – 3 – ProficiencyProvided clear vision and mission statements.0C – 2 – CompetenceProvided adequate vision and mission statements.0F – 1 – No PassProvided unclear vision and mission statements.0I – 0 – Not SubmittedNot Submitted0
• Criterion 2
  0% of total gradeA – 4 – MasteryClearly a clear and well-crafted focus area with two key goals.0B – 3 – ProficiencyCreated a clear focus area with two key goals.0C – 2 – CompetenceCreated an adequate focus area with two key goals.0F – 1 – No PassCreated an unclear focus area and key goals.0I – 0 – Not SubmittedNot Submitted0
• Criterion 3
  0% of total gradeA – 4 – MasteryCreated clear and well-crafted strategic objective statements, three to four that define each goal.0B – 3 – ProficiencyCreated clear strategic objective statements, three to four that define each goal.0C – 2 – CompetenceCreated adequate strategic objective statements, three to four that define each goal.0F – 1 – No PassCreated unclear strategic objective statements.0I – 0 – Not SubmittedNot Submitted0
• Criterion 4
  0% of total gradeA – 4 – MasteryCreated comprehensive timelines for achieving each objective.0B – 3 – ProficiencyCreated clear timelines for achieving each objective.0C – 2 – CompetenceCreated adequate timelines for achieving each objective.0F – 1 – No PassCreated unclear timelines for achieving each objective.0I – 0 – Not SubmittedNot Submitted0
• Criterion 5
  0% of total gradeA – 4 – MasteryCreated a clear and well-crafted marketing objective statement.0B – 3 – ProficiencyCreated a clear marketing objective statement.0C – 2 – CompetenceCreated an adequate marketing objective statement.0F – 1 – No PassCreated an unclear marketing objective statement.0I – 0 – Not SubmittedNot Submitted0
• Criterion 6
  0% of total gradeA – 4 – MasteryClearly and succinctly identified the target audience.0B – 3 – ProficiencyClearly identified the target audience.0C – 2 – CompetenceAdequately identified the target audience.0F – 1 – No PassVaguely identified the target audience.0I – 0 – Not SubmittedNot Submitted0
• Criterion 7
  0% of total gradeA – 4 – MasteryCreated a comprehensive marketing communication strategy.0B – 3 – ProficiencyClearly created the marketing communication strategy.0C – 2 – CompetenceAdequately created the marketing communication strategy.0F – 1 – No PassInadequately created the marketing communication strategy.0I – 0 – Not SubmittedNot Submitted0
• Criterion 8
  0% of total gradeA – 4 – MasteryCreated comprehensive timelines for achieving the marketing strategy.0B – 3 – ProficiencyCreated clear timelines for achieving the marketing strategy.0C – 2 – CompetenceCreated vague timelines for achieving the marketing strategy.0F – 1 – No PassCreated unclear timelines for achieving the marketing strategy.0I – 0 – Not SubmittedNot Submitted0
• Criterion 9
  0% of total gradeA – 4 – MasteryUsed and identified three or more credible and relevant sources.0B – 3 – ProficiencyUsed and identified three credible sources.0C – 2 – CompetenceUsed and identified three sources.0F – 1 – No PassUsed less than three sources.0I – 0 – Not SubmittedNot Submitted0