what is the central ethical issue? just read case study below.

News and A Profit-Driven Turn to Advertising 


Jessica Silliman

Laura Cole had loved journalism since her first class at Santa Clara University. She couldn’t wait to use her well-developed skills in the “real world” of the newspaper industry.

After several years as a news reporter, Laura became a managing editor at a newspaper with a circulation of more than 500,000. Though she was initially excited about the job, she realized after just months in the new position that her role wasn’t what she had expected.

“I came to realize that my job as editor had everything to do with meeting the bottom line,” said Laura. “The focus wasn’t on the editorial content of the newspaper-the bottom line was all that mattered.”

During Laura’s stint as an editor, independent newspapers, magazines and news outlets were slowly being absorbed by ever-growing media conglomerates. There seemed to be no end in sight to the disappearance of small media outlets.

Moreover, during this time the online industry had been booming-a change that cut sharply into the classified section of their newspaper, thereby depleting a major source of revenue. Once the classifieds section began facing a decline in revenue, the company turned to other forms of advertising as the source for profits.

“At Santa Clara I learned about the quality of research and the need for thorough reporting,” said Laura. “But in my new position as editor, I was hearing much more from colleagues…comments about story ideas like, ‘That doesn’t make money,'” said Laura.

Despite her pleas to maintain the integrity of the newspaper, Laura was increasingly forced to do what advertisers wanted. Higher-ups at the paper tailored much of their content to reviewing certain products that were aligned with ad revenue.

At one point, Laura was even asked to attend a meeting with a major department store to discuss how its products were reviewed in the newspaper.

“Money was tight and it was a $2 million client,” said Laura. She, essentially, had her hands tied.

The newspaper’s big investors demanded a quick return on their investments-thereby changing the newspaper from an organization that demanded quality journalism to one that was relentlessly profit-driven.

Laura was forced to comply with these demands but grew increasingly dissatisfied. Ultimately, she left the newspaper to pursue freelance writing.

Discussion Questions: 

• What is the central ethical issue?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Get 15% OFF on your FIRST order. Use the coupon code: new15