One of the following case studies from Strategic Management of Health Care Organizations, as assigned by your instructor

Review the assigned case study.

• Case 3: Community Blood Center of the Carolinas: Donations, Donations, Donations

• From the standpoint of a manager or administrator, develop a communication plan to implement the change and overcome the challenges and barriers associated with the change.
  • Describe how each level of employee is involved in implementing the change.
  • Describe any changes in organizational structure or size that may result from the change in strategy.
  • Identify standard operating procedures listing sequential activities that must be performed to successfully carry out your communication plan.