Introduction

Using social media as a marketing tool is a topic we often read about. Researching an approach a particular company has taken with respect to this means of product/service promotion will provide you with additional insight.

Unit Learning Outcomes 

• ULO 6: Explain e-commerce’s effect on buying firms, the companies they do business with, where they are located, and the prices they charge. (CLO 1)

Directions 

At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to how a particular business has utilized e-commerce, social media, etc., to successfully market its products/services. Your research can consist of article reviews, internet research, etc.

Format

• Your paper must follow APA format.
• Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
• Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.