Share examples of two products (choose any products) you have recently purchased and analyze why you selected each by your level of satisfaction. What type of products they were?
1. Compare pricing strategies in the ‘most consumable’ and ‘luxury’ products in times of inflation.
2. Why pricing is so important within the marketing-mix.
3. Estimate the BEP for your product and describe how it affects short- or long-term ROI (in your non-profit projects speak about your costs and funding options);
4. Is your product elastic or inelastic, what price elasticity presents for your product (sales volume, inventory costs, price adjustments, etc.);
5. What are major ethical and public policy issues that have implications for your pricing strategy.
Due Monday 25th by 6PM New York Time / 2 pages
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