BUS 400 Module One Blog Rubric
Activity: 1‐2 Blog: Project Analysis

Course: BUS‐400‐Q2758 Driving Business Opportunities 23EW2

Name: Mohammed Alshaghathirah

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

Value Proposition 13.6 / 16

Profitability 0 / 16

Criterion Feedback

I did not see any discussion about the financial status of Apple. You could check out the financials in various places such as

MarketLine, Yahoo Finance to find more information about the company’s financial situation.

16 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

13.6 points

Describes the

company’s value

proposition

8.8 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include descriptions

that are missing key

components or

cursory description

in general

0 points

Does not attempt

criterion

16 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

13.6 points

Determines if the

company is

currently profitable

8.8 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include

determinations that

are incorrect or

lacking research

0 points

Does not attempt

criterion

Activities – BUS-400-Q2758 Driving Business Opportunities 23EW2 – Southern New Hampsh… https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

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Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

SWOT Analysis:

Strengths

13.6 / 16

Product or

Service

Singularity

13.6 / 16

Criterion Feedback

Hello, you did a great job on explaining how the new IPhone will create additional sales despite being high priced. I really like

the fact that you included information about the eco‐friendly design, this shows that you are considering all angles of the new

innovation. Good job

16 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

13.6 points

Explains the

company’s main

strengths that can

be leveraged to

create a new

product or service

8.8 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include incomplete

explanations or

SWOT analysis not

included

0 points

Does not attempt

criterion

16 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

13.6 points

Identifies what is

unique about the

new product or

service

8.8 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include

explanations

lacking detail or

product/service

that is not unique

0 points

Does not attempt

criterion

Activities – BUS-400-Q2758 Driving Business Opportunities 23EW2 – Southern New Hampsh… https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

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Total 68.4 / 100

Criteria Exemplary Proficient Needs Improvement Not Evident Criterion Score

New Product or

Service

Projections

13.6 / 16

Criterion Feedback

You did well at describing how the premium pricing will help improve the bottom line of Apple.

Articulation of

Response

5.5 / 10

Citations and

Attributions

8.5 / 10

16 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

13.6 points

Describes how the

new product or

service can

improve

profitability

8.8 points

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include descriptions

lacking detail or

product/service

does not improve

profitability

0 points

Does not attempt

criterion

10 points

Exceeds proficiency

in an exceptionally

clear, insightful,

sophisticated, or

creative manner

8.5 points

Clearly conveys

meaning with

correct grammar,

sentence structure,

and spelling,

demonstrating an

understanding of

audience and

purpose

5.5 points

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, negatively

impacting

readability

0 points

Submission has

critical errors in

grammar, sentence

structure, and

spelling, preventing

understanding of

ideas

10 points

Uses citations for

ideas requiring

attribution, with

few or no minor

errors

8.5 points

Uses citations for

ideas requiring

attribution, with

consistent minor

errors

5.5 points

Uses citations for

ideas requiring

attribution, with

major errors

0 points

Does not use

citations for ideas

requiring

attribution

Activities – BUS-400-Q2758 Driving Business Opportunities 23EW2 – Southern New Hampsh… https://learn.snhu.edu/d2l/lms/grades/my_grades/activities_dialog.d2l?d2l_body_type=2&ou…

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Overall Score

Exemplary Proficient Needs Improvement Not Evident

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4 of 4 11/3/2023, 3:07 PM