11/19/23, 1:57 PM SLP – BHA370 Strategic Delivery of Healthcare Services (2023OCT09FT-1)

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Module 4 – SLP

MARKETING AND STRATEGIC PLANNING

Continue to build upon and complete your strategic plan. Update your strategic plan based on your instructor’s
feedback from SLP submissions in Modules 1–3. Once the update is completed, add the following section to your
strategic plan in 1–2 pages:

Marketing Plan: Develop a plan to market your selected healthcare-affiliated program. This section should be
created based on the Marketing Mix concept of 4P’s or 7P’s. Additional information can be found at Marketing Mix:

The Marketing Mix 4P’s and 7P’s Explained

Complete Strategic Plan

The following sections/pages should be included in the final submission of your strategic plan:

Title Page

Table of Contents: Identify the sections and page numbers in your strategic plan.

Executive Summary (Topic Relevance): Using the topic relevance section that you created in Module 1 SLP, edit
and expand this section into an Executive Summary of your Strategic Plan. This section should be no longer than a
page and should briefly overview the sections of your plan.

Mission and Vision Statement

Strategic Map

SWOT Analysis

Strategic Plan Timeline

Short-Term Goals

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11/19/23, 1:57 PM SLP – BHA370 Strategic Delivery of Healthcare Services (2023OCT09FT-1)

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Long-Term Goals

Operational Plan

Stakeholders

Organizational Culture

Marketing Plan

References

Note: At this point, your plan should be about 7–10 pages, not including the title page, table of contents, and reference
page. You should have 5–8 references at this point.

SLP Assignment Expectations

1. Conduct additional research to gather sufficient information to justify/support your strategic plan.

2. Limit your response to a maximum of 10 pages (title page, table of contents, and reference page is not included in
the page number count.)

3. Support your responses with peer-reviewed articles, with 3 to 4 references. Use the following link for additional
information on how to recognize peer-reviewed journals:
How to Recognize Peer-Reviewed (Refereed) Journals
http://www.angelo.edu/services/library/handouts/peerrev.php.

4. You may use the following source to assist in formatting your assignment:
Purdue Owl – https://owl.english.purdue.edu/owl/resource/560/01/.

5. For additional information on reliability of sources, review the following
source: https://nccih.nih.gov/health/webresources.

6. This assignment will be graded based on the SLP assignment rubric.