Provided an excellent introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom, major products or services provided by the company, and significant events in the company’s history). Appropriately used information from 3 or more authoritative sources.

Provided an outstanding introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom,major products or services provided by the company, and significant events in the company’s history). Appropriately used information from 2 or more authoritative sources.

Provided an introduction section which identified the company being profiled and included a brief overview of the company (when it was founded, by whom,major products or services provided by the company, and significant events in the company’s history). Appropriately used information from  authoritative sources.

Provided an introduction to the company but the section lacked some required details. Information from authoritative sources was cited and used in the overview.

Attempted to provide an introduction to the company but this section lacked detail and/or was not well supported by information drawn from authoritative sources. 

The introduction section was missing or did not clearly identify the company.

Provided an excellent overview of the company’s operations which summarized information from its annual report, the Hoovers profile for the company, and other authoritative sources. This information included: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant information from the business profiles. Appropriately used and cited information from authoritative sources.

Provided an outstanding overview of the company’s operations which summarized information from its annual report and other authoritative sources. This information included: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, etc. Appropriately used and cited information from authoritative sources.

Provided an overview of the company’s operations including: headquarters location, key personnel, primary types of business activities and locations, major products or services sold by the company, major competitors, stock information (including ticker symbol or NASDAQ code), recent financial performance, and additional relevant information from the business profiles. Appropriately used and cited information from authoritative sources.

Provided information about the company’s business operations with some detailes from annual report or company profiles (e.g. Hoovers).  Appropriately used and cited information from authoritative sources.

Provided a discussion of the company’s business operations. The discussion lacked detail and/or was not well supported by information drawn from authoritative sources.

This section was missing, off topic, or failed to provide information about the company’s business operations.

Provided an excellent discussion of this company’s business needs or requirements for cybersecurity. Fully answered the question: What information and/or business operations need to be protected? Appropriately used information from 3 or more authoritative sources.

Provided an outstanding discussion of this company’s business needs or requirements for cybersecurity. Answered the question: What information and/or business operations need to be protected? Appropriately used information from 2 or more authoritative sources.

Provided a discussion of this company’s business needs or requirements for cybersecurity. Provided some details about the types of information and/or business operations that need protection.  The discussion was supported by information drawn from authoritative sources.

Attempted to provide a discussion of this company’s requirements for cybersecurity. Provided few details about the types of information and/or business operations that need protection.  The discussion was supported by information drawn from authoritative sources.

Mentioned the business need or company requirements for cybersecurity but the section was lacking in details and/or was not well supported by information from authoritative sources.

This section was missing, off topic, or failed to address the company’s business needs or requirements for cybersecurity.

Provided an excellent discussion of the company’s likely future purchases for cybersecurity products and services. Identified and discussed three or more categories of cybersecurity products or services which this company is likely to purchase with an appropriate rationale or reason for the purchase (what benefit will the company realize from this purchase).Appropriately used information from 3 or more authoritative sources. 

Provided an outstanding discussion of the company’s likely future purchases for cybersecurity products and services. Identified and discussed three or more categories of cybersecurity products or services which this company is likely to purchase with an appropriate rationale or reason for the purchase (what benefit will the company realize from this purchase).Appropriately used information from 2 or more authoritative sources. 

Provided a discussion ofthe company’s likely future purchases for cybersecurity products and services. Identified and discussed at 2 or more categories of cybersecurity products or services which this company is likely to purchase. Appropriately used information from authoritative sources. 

Provided a discussion of likely future purchases for cybersecurity products or services. Appropriately used information from authoritative sources.

Provided a discussion of likely future purchases for cybersecurity products or services but the discussion lacked important details and/or was not well supported by information drawn from authoritative sources. 

Did not mention the three required investment categories.

Demonstrated excellence in the integration of standard cybersecurity terminology into the case study.

Provided an outstanding integration of standard cybersecurity terminology into the case study.

Integrated standard cybersecurity terminology into the into the case study

Used standard cybersecurity terminology but this usage was not well integrated with the discussion.

Misused standard cybersecurity terminology.

Did not integrate standard cybersecurity terminology into the discussion.

Work contains a reference list containing entries for all cited resources. Reference list entries and in-text citations are correctly formatted using the appropriate APA style for each type of resource.

Work contains a reference list containing entries for all cited resources. One or two minor errors in APA format for in-text citations and/or reference list entries.

Work contains a reference list containing entries for all cited resources. No more than 3 minor errors in APA format for in-text citations and/or reference list entries.

Work has no more than three paragraphs with omissions of citations crediting sources for facts and information. Work contains a reference list containing entries for cited resources. Work contains no more than 5 minor errors in APA format for in-text citations and/or reference list entries.

Work attempts to credit sources but demonstrates a fundamental failure to understand and apply the APA formatting standard as defined in the Publication Manual of the American Psychological Association (6^th ed.).

Reference list is missing. Work demonstrates an overall failure to incorporate and/or credit authoritative sources for information used in the paper.

Submitted work shows outstanding organization and the use of color, fonts, titles, headings and sub-headings, etc. is appropriate to the assignment type.

Submitted work has minor style or formatting flaws but still presents a professional appearance. Submitted work is well organized and appropriately uses color, fonts, and section headings (per the assignment’s directions).

Organization and/or appearance of submitted work could be improved through better use of fonts, color, titles, headings, etc. OR Submitted work has multiple style or formatting errors. Professional appearance could be improved.

Submitted work has multiple style or formatting errors. Organization and professional appearance need substantial improvement.

Submitted work meets minimum requirements but has major style and formatting errors. Work is disorganized and needs to be rewritten for readability and professional appearance.

No formatting, grammar, spelling, or punctuation errors.

Work contains minor errors in formatting, grammar, spelling or punctuation which do not significantly impact professional appearance.

Errors in formatting, spelling, grammar, or punctuation which detract from professional appearance of the submitted work.

Submitted work has numerous errors in formatting, spelling, grammar, or punctuation. Work is unprofessional in appearance.

Submitted work is difficult to read / understand and has significant errors in formatting, spelling, grammar, punctuation, or word usage.