There is no standard definition for big data or data mining. In this discussion forum, follow the general definitions used in your textbook. “Big data” refers to a data set that is too complex and big to apply traditional data analysis methods. “Data mining” is discovery-oriented compared to traditional databases when users know what they are looking for in the database.

In your post,

• Provide an example of a company collecting big data for competitive advantage.
• Explain why you chose this example.
• Describe the value data mining brings to this business and at least three pieces of evidence of how they use these insights.