Imagine that you are the head of strategic planning for a 150-bed general hospital located in a medium-sized city with a diverse population representing a cross-section of U.S. society. Consider the most prominent variables that define a population and compile a list of the segments into which the hospital’s overall market could be defined. From the list, identify segments in which patients might want something unique in their hospital services. Post the list of segment and potential patient wants for each segment. In replies to peers, discuss whether you agree or disagree with the assessment and justify your response.
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