Question 1. Discussion : 

Note : Consider only small companies, please do not conisder companies such as Apple.

 [ Consider your own company or one that you know well. What are the strategically relevant factors for the industry and your company within this macro-environment? What strategic moves are rivals likely to make and why? What factors are driving changes in this industry and why?  Keeping in mind the role that interpreting environmental factors will play in analyzing a case, what do you see as the most important external data you would want this organization to have in any strategic planning process, and why?  How does this discussion board relate to our coursework this week?  Be specific ] – (550 words) 

Question 2. Assignment

 [ Select one of the cases from Part 2 of the Thompson (2020) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.

For this assignment:

• Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2020) text.  You must address all six elements.
• Prepare a brief Five Force Analysis as presented in our Thompson (2020) text for your selected case. Address all five forces ] – (700 words)

Question 3:  Discussion 1

[ Consider your company or one that you know well and evaluate the words of their mission and vision statements. You must include the company’s mission and vision statements in your initial post.

Using the information in Table 2.1 from our text, critique the adequacy and merits of the words of their vision statement identifying effective elements and shortcomings. Using the below criteria, evaluate the adequacy and merits of the words of their mission statement. 

Mission Statement Criteria:

1. Identifies the company’s products and/or services.
2. Specifics the buyer needs that the company seeks to satisfy and the customer groups or markets that it serves, and
3. Gives the company its own identity.
4. What recommended changes (identify at least one change for each statement) would you make for each statement and why? 

Please note that you are not evaluating what you know of can find out about the company, but simply the words they use for their vision and mission statements.

NOTE: Make sure you choose a company that has not been selected such as Deloitte, Apple, Tesla, Amazon, Box, Google, Walmart, Microsoft, Harley Davidosn, Hindustahn Unilever Limited, Johnson & Johnson, IKEA, Lenovo, Starbucks, PVH Group

Your initial response to the discussion question should be 250 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.] – 250