Involuntary attention is autonomic, meaning that it is beyond the conscious control of the consumer and occurs as
the result of exposure to surprising or novel stimuli. When attention is devoted to a stimulus in this way, an orientation reflex occurs. An
orientation reflex
is a natural response to a threat from the environment. In this way, the orientation reflex represents a protective behavior.
Give examples of two advertisements that have involuntarily caught your attention. Which aspect of the advertisements attracted your attention?
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