Ashford 4: – Week 3 – Discussion 2

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.

Demographics   and Trends

Read “Why Marketers Need To Stop Following Trends And Start Advancing Movements“. Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend.

• What are the three ideas?
• Provide an example of a trendy      condition in a local or global arena and how you would implement these      strategies in a local or global trendy condition.
• Is the author right to take      this approach?

Respond to at least two of your classmates’ posts.
 

Guided Response:
 

Review several of your peers’ posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing.