Using two text Stuaer Wolpert’s “Crafting Your Image for Your 1000 Friends on Facebook,” and Doughlas Rushkoff’s “A brand by Any Other Name” – write an analytical essay about how individual identity can be understood, or not, as a performance of popular cultural productions  (i.e., Lvei’s presentation of cool, Victoria’s Secret’s depiction of sexy, Ford’s version of rugged, Nike’s notion of trendy,etc.). As you begin to think about your analytical approach to the topic, work to unify your analysis around a central aspect of the issue/texts (in other words, avoid an analytical strategy that raises point after point with no recognizable relationship among them). To help you conduct your analysis (to set up, promote, defend, etc. your points). You are required to cite ideas/ themes/ passages from two texts from this unit. Remember to establish your points clearly and sharply and to deliberately cover and fully defend each and every claim you raise. Finally, work to build your essay around a tight, unified analytical focus

Link of 2 text

http://www.pbs.org/wgbh/pages/frontline/shows/cool/rushkoff/brand.html

http://newsroom.ucla.edu/portal/ucla/crafting-your-image-for-your-1-71910.aspx