Look at the Industry 

External Analysis (Think everything in the industry/All the players/Size of Industry) – How big is the industry, who are competitors, are they facing the same problems zoom is?, why is decline in industry, why is zoom the one taking the biggest hit (because they are entirely dependent on its app, unlike Microsoft with Microsoft teams and/or other competitors) – one product company – How much market share does Zoom have compared to Microsoft

• Pastel Framework (outside influences on the industry) or Porter’s 5 forces model framework (Profitability of the Company) analysis after the External Analysis  (address them as they apply to the industry, not just zoom)
  • The analysis considers the effect of each of the five competitive forces on the industry