Pick a Topic!

Marketing Research

Pick one topic that interests you the most from the lists immediately below:

Advertising

• What are the best forms of advertising for a small business, large business, government, etc.?
• Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers
• Analysis of your top five favorite advertising slogans and why they are your favorite
• Censorship in advertising, good or bad?

Consumer behavior

• Emotional influence on consumer behavior
• Biggest influences on consumer decision making
• Methods to predict consumer behavior
• Influence of social groups on purchase intentions
• Consumer behavior and brand image

E-marketing

Social Media Marketing

Misc.

• Marketing and Public Relations: what is the difference and what are the advantages/disadvantages of both?

• What is the most effective marketing method in the digital world and why?
• Is traditional marketing still relevant? e.g., television, radio, newspapers
• Newest trends in marketing and their effectiveness
• Social Media: A blessing or curse for society? Why?
• Is there a correlation to the emergence of social media and impacts to youth?
  Why or why not?
• The role of Influencers in marketing? e.g. microinfluencers.

The paper should include the following: Format and References

• Be creative in design, but ensure all required information is included! Build something that you will be proud to present!
• Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
• Paper length 8-10 pages; including a title page and references page.
• Proofread for grammar, spelling, and punctuation. Very important!
• Plagiarized work will receive a zero (0).
  Writing Organization
• Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
• Write paper using MLA format
• Indent the beginning of each new paragraph.
• Include a title page with the title of the project, your name, and any other
  information you deem useful.
• Do not write the paper using an outline format.
  If you have any questions or problems, please notify me well in advance! Best of luck!