International Business 

Today, I will talk about your Term Project, which is worth 30% of your overall assessment.

You will prepare a report, including recommendations, for an actual company’s overall entry strategy into a foreign market. Your strategy should include attention to the social, political, cultural, and economic environment of the country you propose entering, the entry and organizational strategies the company should advance, including potential alliances with local firms, and a discussion of the ethical, negotiation, leadership, and management challenges associated with your recommendation. This analysis should integrate the readings and cases for the course in the context of the actions of a specific firm. This analysis will be approximately 10-15 double-spaced pages (with complete references).

It will be submitted through SafeAssign and must not contain more than 7% matching material. Over 7% match will be considered as plagiarism

DETAILS OF YOUR TERM PROJECT

Term Project

This paper is a requirement to complete the course. This paper constitutes 30% of the course grade

The final report will be submitted by Monday 

Requirement of 10-12 pages (double space with 1” margin on all sides)

Must cite all sources – work must be original not plagiarized (Use APA Format).

You are an entrepreneur (based in the US) who is exploring means to expand your business to another country. Your goal is to study the feasibility of setting up your business in the selected country. The product/service may be new or existing as long as it is not already being sold in your host country.

1. Step      one: (worth 5%)
2. State        the study objectives
3. Discuss        who you are in terms of your company, where you are located, how many        employees you have etc. This is to give you some authenticity. You can        make up all the info or base it on a small existing company. What is        your product(s) and/or service(s)?
4. Step      two: (worth 35%)
5. Select        a host country to expand your business – why did you select this        country?
6. Discuss        the business environment in the following contexts: Political &        Economic including trade agreements (worth 10%) Legal & ethical        (worth 10%)

Social & cultural (worth 15%)

For your analysis, you are required to use any two of the following cultural dimensions (Chapters 4-5):

1. Hofstede (include home and         host country’s comparison charts)
2. Globe
3. Trompenaar

Demographic environment of this country. Use established facts and figures.

1. Step      three: Based on the above analysis and your research, explore: (worth 15%)
2. Major        opportunities for doing business in the host country (e.g. population        base, economy, need for the product/service)
3. Major        challenges (e.g. competition, infrastructure, government policies,        culture, legal environment)
4. Step      four (worth 10%)
5. Select,        describe and justify your entry strategy You need to select one and it        must be in compliance with local host country laws and culture.

· Entry Strategies and Ownership Structures

· There are a number of common entry strategies and ownership structures in international operations. The most common entry approaches are wholly owned subsidiaries, mergers and acquisitions, alliances and joint ventures, licensing agreements, franchising, and basic export and import operations. Depending on the situation, any one of these can be a very effective way to implement an MNC’s strategy. We first look at exporting and importing, since it is not only one of the oldest approaches, but one that requires the least investment by the MNC.

·  

1. Step      five: (worth 10%)
2. Your        final decision – to go ahead; decide against it; or to postpone entering        the market.
3. Discuss        3-4 critical success factors that will contribute to positive outcome of        the project

Please remember this is a feasibility study in International Management. You need to use concepts from various chapters and show your understanding and your learning during the course.

I need to read about your ideas and your perspectives

Format of the report

1. Cover      page with your name and project title
2. All      pieces must be titled and separated e.g.
   1. Introduction
   2. Study       objectives and The home company (step 1)
   3. The       host country and its business environment (step 2)
   4. Opportunities       and challenges for doing business (step 3)
   5. Entry       strategy (step 4)
   6. Our       decision – do we want to go into the country or not (step 5)
3. Cite      your sources using APA format

Emphasis will be on the understanding of the problems, critical evaluation as well as the ability to clearly communicate proposed solutions. Your final project is your major contribution, where you will exhibit your learning.

Assessment Criteria

Step 1: Introduction 5%

Step 2: Business environment analysis (10%)

(Political & Economic) (Legal & ethical)

Cultural & Social

Cultural and Social

Step 4: Opportunities & Challenges (15%)

Step 5: Decision & Entry Strategy (20%)

Step 6: Research Paper & Citations (5%)

Step 7: Presentation (if required) & Writing Quality (20%)

I look forward to reading your feasibility study.