Part 1: Create an original product and design a social media ad to market it. You can use any social media platform you’d like. You can choose to create a static/interactive ad like below or you can market the product as an influencer on social media. If you market as an influencer, you need to think of your talking points/the benefits of your product that you want to highlight to your audience.
STATIC AD EXAMPLES
If you choose to design a static ad, you can use any editing software you are familiar with to create it such as Photoshop, InDesign, Canva, etc.
Part 2: Along with the designed ad, you need to include a short written description of your product and breakdown of your target audience.
When breaking down your target audience, answer the following:
Who’s your main audience? In other words, who are you targeting with this product.
What are the demographics (basic data such as age, race and gender)?
What are the psychographics (how they think/what they value)?
What are the geographics (where they live)?
What are the sociographics (social status)?
What is their behavior (what is their lifestyle, habits, etc.)?
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