A newspaper publisher, trying to pinpoint his market’s characteristics, wondered whether the way people read a newspaper is related to the reader’s educational level. A survey asked adult readers which section of the paper they read first and asked to report their highest educational level. These data were recorded (column 1 = first section read where 1 = front page, 2 = sports, 3 = editorial, and 4 = other) and column 2 = educational level where 1 = did not complete high school, 2 = high school graduate, 3 = university or college graduate, and 4 = postgraduate degree). Is there sufficient evidence to conclude that the four methods differ in their success?
Observed Frequencies
Educational Level
Section Read First
1
2
3
4
Total
1
4
21
31
14
70
2, 3, 4
27
32
18
2
79
Total
31
53
49
16
149
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