OVERVIEW

Complete a case study of  lululemon (LULU is the ticker symbol). A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consultant asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

INSTRUCTIONS
 Cover page (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
 Reference page (follow current APA guidelines)
 Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).
Your paper must include:
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before
addressing that component).
Great mission statements address these 9 components:
 Customers: Who are the firm’s customers?
 Products or services: What are the firm’s major products or services?
 Markets: Geographically, where does the firm compete?
 Technology: Is the firm technologically current?
 Concern for survival, growth, and profitability: Is the firm committed to
growth and financial soundness?
 Philosophy: What are the basic beliefs, values, aspirations, and ethical
priorities of the firm?
 Self-concept: What is the firm’s distinctive competence or major competitive
advantage?
 Concern for public image: Is the firm responsive to social, community, and
environmental concerns?
 Concern for employees: Are employees a valuable asset of the firm?
3. Analysis of the firm’s existing business model.
4. SWOT Matrix and Analysis (comes from researching the firm, industry, and
competitors). It is important to know the difference between causes and effects in the
SWOT analysis. Causes are important, not effects. Focus on internal and external
analysis when completing this matrix. This matrix should be based on research and
contain quantifiable metrics. There should be 8-10 items in each quadrant, with
research support for each item.
5. Once the SWOT Matrix and Analysis is created, construct the TOWS also known as
the Bivariate Strategy Matrix.
6. Group Map – create this based on the firm as a whole or a specific SBU, clearly
identify which method you chose and why.
7. Competitive forces analysis, use PESTLE and Porter’s Five Forces as the foundation
for this analysis. Clearly identify the factors that are impacting the firm, research is
required to support the position taken in your narrative.