It is easy to become too focused on the minutia of the numbers and lose sight of the larger picture of how a company is valued in the larger marketplace. In this portion of your report you will use the skills and content you mastered in your Adaptive Coach this week to analyze the company’s business and financial conditions and begin to create a macro-level view of the company and its performance within the market as a whole, as well as completing specific analyses that will help you to evolve your impressions of the company’s financial stability and long term health. 

Include the following content in this section.

• Summarize how your company compares to the overall market
• Summarize what 3-5 market analysts are currently saying about the company.
• Calculate the value of the company’s financial assets by completing ratio analyses for the company for the last three fiscal years within the following bulleted categories. Provide a rationale as to whether each ratio is favorable or signals potential trouble for the company justifying your observations with evidence from the data and your findings.

(Note: Your report must include a minimum of 2 ratios from each bulleted category, with a minimum of 10 total analyses. The greater the number of relevant ratio analyses you can provide, the stronger your business case will be to either purchase or not purchase the stock.)

• Categories for ratio analysis
  • Liquidity
  • Financial leverage
  • Asset management
  • Profitability
  • Market value