The Oral Rehydration Therapy case study outlines the attempt to increase uptake of ORT to treat childhood diarrhea in developing countries around the world. Ultimately, it did not work.
· What reasons contributed to its low usage?
· Think about the end user—were appropriate communication strategies used to reach the end user?
· What communication strategies could have resulted in increased usage?
· How could understanding the population’s culture have contributed to successful uptake?
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