Summary of the Assignment: 

• Task: In this paper, you will write a document that provides information that an external audience can use to inform a decision.
   We have read various white papers in the class this semester. White papers can be any one of the following types:
   o technical papers
   o business benefit papers
   o advocacy papers
   o hybrid technical/business papers
   The CANRIGHT document that is provided in the class in LEO describes all four of these types of white papers.
   
• Length: 1200-1600 words
   
• Graphics: at least three graphics, two of which have to be original
   
• Format in Citing and Listing Sources: APA
   
• Number and Sources: at least five sources, at least one of which has to be obtained
   through OneSearch
  Brief Description of the White Paper:
   In preparing for this assignment, you will want to review the following video:
   “White Papers: An Introduction to the Genre and Its Expectations,” from  the Purdue OWL You may take any of the following approaches:
   
• a general white paper to an external audience – written to  individuals in a particular industry or field of study, but not an  organization you are a part of. The white paper could address a problem  you are attempting to solve in the organization or to inform an external  audience about a relevant trend.
   
• a white paper promoting a new product or service to potential  customers. This is an example of a white paper to an external audience,  but it features different rhetorical considerations than the typical  white paper written to an external audience does.
   Both options are discussed in the Purdue OWL video mentioned above.
   

Please note: You will not be writing a white paper to your boss or to superiors in the company for which you work. 

That type of paper would be an internal white paper. If you  take WRTG 394, you can write that type of paper. For WRTG 393, we ask  for a white paper to an external audience. 

Strategies to Consider for the White Paper: 

Please follow these guidelines: 

• have a focused topic. Please see the sample white papers from  previous students for examples of how previous topics have been  developed for this paper.
   
• write to a reasonably focused and identified audience
   o A white paper to an external audience can have a broad audience or a narrow
   audience.
   ▪ For example, if you do not work for a hair salon and you write a white
   paper promoting a new billing system for hair salons, the audience will
   probably be the various hair salons in your neighborhood.
   o A white paper that promotes a product or service to potential customers could
   have a fairly broad audience.
   ▪ For example, a white paper promoting a new taxi service in your
   neighborhood has, theoretically, all residents in the neighborhood as a
   potential audience.
   
• integrate thorough research
   
• do not directly tell the audience what action it should take. Rather, offer background information that  the audience can use to make a decision. The Purdue OWL video mentions  this principle. This is one reason the video refers to the white paper  as a backgrounder report.
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