you will use spss to analyze data then to explain it。
Including 3 questions and each question should minimum have 2 pages.
TIPS: Final Take Home Exam Data Files:
Q1: PDA Market Segmentation
Q1pda2.sav
You are recommended to use pda2.sav because it already contains the standardized x-variables.
Q2: Student Preferences for Apartment Complexes
Q2 apt.sav
Q2 aptplan.sav
SPSS_Syntax_for_Q2.txtPreview the document
Note aptplan.sav is the design file and apt.sav is the ranking preference data file.
Q3: Preference for New Pizza
Q3 Call_for_Group_Project_Proposal.pdfPreview the document
Q3pizaplan.sav
Q3pizza10.sav
Q3pizzabiby.pdfPreview the document
Q3pizzabiby.xlsxPreview the document
Q3pizza10x.txtPreview the document (SPSS Syntax for Q3)
The design and initial data files are stored here. You need to use pizzabiby.pdfPreview the document or pizzabiby.xlsx Preview the document file to collect additional Best-Worst data from 5 new respondents and then add them to pizza10.sav before you do the analysis for this question. The Call_for_Group_Project_Proposal.pdfPreview the document file contains the 3 new product concepts.
Paul’s Excel Template for Q1 Report
Paul’s Excel Template for Q1 Profiling Results.xlsxPreview the document
Paul’s Excel Template to Report the 5 Additional Responses in Q3
Q3 Additional_5_Responses.xlsxPreview the document
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