Topic: For this discussion, focus on a sport organization or product social media promotional effort. Briefly describe the organization or product and effort as necessary, and assess the social media marketing effort based on established criteria for effective social media (from an external source that you will research). Finally, personally assess the strengths and weaknesses of the social media marketing effort.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.

Based on the current issue, any archived issues of Sports Business Journal (SBJ), or personal experience, please research this topic and support your opinion, with a citation or citations. You may, but are not required to, use any articles or resources you locate outside of SBJ. The following link (http://libguides.liberty.edu/c.php?g=564100) provides a sport management specific research portal at the Liberty University Online Library that may be used for this assignment.