Instructions: 

Please: 

• Label each section clearly
• Use page numbers
• 12 point font, single-spaced
• Use citations for ALL sources consulted. 
• Submit your campaign on Canvas as a PDF

You may use both prose and bullet points as long as your ideas are clearly communicated. You may also use charts/graphs at your discretion. 

Utilize the resources you have available, such as spreadsheets/google sheets, google draw, etc. to convey the information in the most concise and meaningful way possible. 

*Links to templates for each project option are included below

All projects must include: 

1. Title Page and Table of Contents
2. Overall Description (1-2 pages) 
3. Goals, Expected Outcomes, and Challenges of the Project (.5-1.5 pages)
4. Overall Budget + Financial Plan (Narrative) 
   1. Budget Template Here (Links to an external site.)
5. Timelines and Schedules for the overall project
6. Revised Marketing Campaign (with separate Marking Budget and Timeline)
7. Descriptions of Roles and Responsibilities  
8. Other Project specific Information (listed below)

*The more thorough you are, the better grade you will get*

Project Options: 

1. Plan to “Start your own Business”

Project Option #1 Template (Links to an external site.)

Record Label, Publishing Company, Venue, Marketing Firm, Management Co., etc. 

Beyond the above requirements, please include the following: 

1. Description of products and/or services
2. Market analysis (compare/contrast to similar businesses)
3. (optional) Create a Business Plan (Traditional, Lean Start-up, or some combination) that includes all of the elements of a Business Plan Discussed in Class 15. 

2. Plan to Record and Release a Record (or other creative project) 

Project Option #2 Template (Links to an external site.)

Beyond the above requirements, please include the following: 

1. Publishing Plan (How will the rights be acquired and divided by the people involved) 
2. Distribution Plan

3. Plan a Tour

Project Option #3 Template (Links to an external site.)

Beyond the above requirements, please include the following: 

1. Draft or Mock-up of Electronic Press Kit
2. List of venues and booking representatives from each
3. A list of all artists on each bill and justification or strategy for the billing

4. Plan a Professional Portfolio

Project Option #4 Template (Links to an external site.)

Great option for people interested in becoming artists, songwriters, producers, studio musicians, music supervisors, etc. 

Beyond the above requirements, please include the following: 

1. Design Plan 
2. Resume 
3. Work Samples w/ descriptions and/or plans for the creation, design, and utilization of work samples

5. Propose your own Project 

Suggest the additional components in your project proposal. 

** You may change your project. You must submit a new proposal that is approved by Professor Heying. Please submit a new proposal no later than Friday March 5.**

Cite your sources: 

It is expected that you will consult authoritative sources such as the textbook, required readings and media, industry magazines, blogs, or websites in the course of your preparation of the project. Make sure these sources are reliable. To receive credit on the Final Project you MUST cite sources (approximately 3-6). Any format is fine as long as the author, title, type of publication, and publication date are all included.