Week 10 Assignment 2

Assignment 2: Social Media Strategic Plan and Presentation
Due Week 10 and worth 380 points

Use the information from your outline to create your Social Media Strategic Plan.  Apply any recommendations and updates based on faculty feedback and / or additional research. You are to submit a final report and a voice-over PowerPointpresentation to your client. The following is the criteria for this assignment:
Write a five to eight (5-8) page paper in which you:   

1. Provide a detailed description of your plan in the form of an executive summary. (Note: The executive summary should be no more than one (1) page.)
2. Provide a detailed explanation on the goals and strategies that were met.
3. Provide assessment on current social media use and how it is working for the client. (Note: This requires asking who is currently connecting with you on social media, which sites your target market uses, and how the social media presence compares to your competitors.)
4. Provide assessment social business maturity level. (See page 296.)
5. Provide a budget for your social marketing plan.
6. Create a voice-over PowerPoint presentation to include the following major points of social media plan:
   • Profile of customer (i.e., Bulleted list of the executive summary)
   • Selection of media platforms
   • SWOT Analysis
   • Brief synopsis of the budget
   • Summary
7. Project your voice in order to clearly convey your ideas in the Powerpoint presentation.
8. Present visuals, charts, and graphics in a professional manner.
9. Format your strategic social media report according to the following formatting requirements:
   • This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
   • Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   • Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
   • Include a reference page. Citations and references must follow SWS format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Apply research and knowledge of the target audience to the external and internal environments.
• Evaluate an organization’s effective engagement in social media to meeting marketing objective.
• Create social media plan that combines business objectives with appropriate use of social media.
• Use technology and information resources to research issues in social media strategy.
• Write clearly and concisely about social media strategy using proper writing mechanics.