Portals and banner ads | mktu 440 | Brandman University
Did you get transferred to a product website? Were you taken to an online promotion such as a sweepstakes? What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort? Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective. End […]